On the Road

Genentech Mobile App
Project Details

Company: Roche & Genentech

Platform: SalesForce, web & iOS

Date: March, 2013

On the Road was created for the sales representatives of Genentech. As the name of the app suggests, it’s primarily used on the go by people who travel a lot and need mobile but powerful tool. The main challenge of this app was to bring the complexity of the Genentech CRM application, based on SalesForce platform, to mobile devices, especially iPhone.
User experience design: information architecture and usability; visual design and front-end development (HTML/CSS)

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