The idea for SiteExplorer app was to assist Roche and Genentech employees with getting around company sites and find amenities and services they need (especially when they are traveling). The promotional materials I designed helped the employees find out more about the app and start using it. The adoption rate was very high. The App is still one of the most popular enterprise apps at Genentech. SiteExplorer app was also featured at the Apple and Your Business website.
marketing materials: including brand design, banners, flyer, poster, table tent, HTML emails (design and coding), and a giveaway (keychain); see also SiteExplorer user experience design.