Genentech Mobile App
Project Details

Company: Roche & Genentech

Platform: iOS (iPhone & iPad)

Date: February, 2014

Roche is a large international company with many campuses around the world. The purpose of SiteExplorer app is to help Roche employees get around company sites. Especially when they are visiting other locations, the app becomes their guide from arriving to an airport to finding meeting rooms, cafeterias and other campus services. Genetech, a well known Roche’s subsidiary in the Bay Area, was the first location to launch the app. There are currently 8 sites using SiteExplorer. The App is still one of the most popular enterprise apps at Genentech. SiteExplorer app was also featured at the Apple and Your Business website.
User experience design: including information architecture, prototyping, and usability; visual design: including brand design, splash screen, icons, style guides, coach marks, and marketing collateral.

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